Privacy Policy

Information We Collect

Information You Provide

When you contact us, request a quote, place an order, or sign up for our newsletter, we may collect:

Name, email address, and phone number
Billing and delivery address
Order and payment information
Messages or inquiries you send us
Product preferences and design consultation notes

Information Collected Automatically

When you visit our website, we automatically collect certain technical information, including:

IP address and browser type
Pages visited and time spent on site
Referring website or search terms
Device type and operating system
Cookie and session identifiers

How We Use Your Information

We use the information we collect to provide and improve our services. Specifically, we use your information to:

Process Your Orders

Fulfill purchases, manage delivery, and communicate order status and updates with you.

Customer Service

Respond to your questions, resolve issues, and provide warranty and after-sale support.

Improve Our Site

Analyze how visitors use our website to enhance navigation, content, and the overall shopping experience.

Marketing

Send newsletters and promotional content to subscribers. You may unsubscribe at any time via the link in any email.

Legal Compliance

Comply with applicable laws, prevent fraud, and enforce our terms and policies when necessary.

Design Consultations

Record your design preferences and product selections to provide personalized recommendations through your designer.

Information Sharing

We do not sell, rent, or trade your personal information. We share your information only as described below and only to the extent necessary to provide our services.

Authorized Designers. If you purchase through an authorized Southern Roots designer, we share the information necessary to fulfill your order and provide after-sale service.

Service Providers. We work with trusted third-party companies that help us operate our website and business, including payment processors, email service providers, and analytics platforms. These parties are contractually required to keep your information confidential and may only use it to perform services on our behalf.

Manufacturers. Order details may be shared with Craftmaster Furniture, the manufacturer of our products, for production and quality purposes.

Legal Requirements. We may disclose information if required by law, subpoena, or similar legal process, or when we believe in good faith that disclosure is necessary to protect our rights or the safety of others.

Business Transfers. In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email or prominent notice on our website of any change in ownership or use of your personal information.

Cookies & Tracking

Our website uses cookies and similar tracking technologies to improve your browsing experience and analyze site traffic. Cookies are small text files stored on your device.

Essential Cookies

Required for the website to function properly. These cannot be disabled and do not collect personally identifiable information.

Analytics Cookies

Help us understand how visitors interact with our website by collecting aggregated, anonymous data about page views and navigation patterns.

Marketing Cookies

Used to track visits across websites so we can show relevant advertisements. These are only active if you have consented to marketing communications.

Managing Cookies

Most browsers allow you to block or delete cookies through their settings. Note that disabling certain cookies may affect website functionality.

Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

Access. Request a copy of the personal information we hold about you.
Correction. Request that we correct inaccurate or incomplete information.
Deletion. Request that we delete your personal information, subject to certain exceptions.
Opt-out of marketing. Unsubscribe from promotional emails at any time using the link provided in each email or by contacting us directly.
Data portability. Receive a copy of your data in a structured, machine-readable format.

To exercise any of these rights, please contact us using the information below. We will respond within 30 days.

Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, please contact us:

Southern Roots Home Design
Questions about privacy may be directed to [email protected].

We may update this Privacy Policy from time to time. The date at the top of this page reflects when the policy was last revised. Continued use of our website after changes are posted constitutes your acceptance of those changes.